Latest Articles


The 5 Stages of Developing and Launching a New Sales Strategy

Last updated: 09/15/2019

The 5 Stages of Developing and Launching a New Sales Strategy The 5 Stages of Developing and Launching a New Sales Strategy September 12, 2019 Sara Howshar There’s no way around...

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Learn how to track the social media metrics that matter

Last updated: 09/15/2019

The Social Media Metrics That Really Matter LinkedIn Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid...

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How lifestyle brands are rising to the digital disruption challenge

Last updated: 09/15/2019

Technology has transformed all industries, from music to manufacturing. The US lifestyle market is unrecognisable. Reality stars can build $1bn make-up companies on their phones...

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how to scale your events sustainably

Last updated: 09/15/2019

Doing more with less: how to scale your events sustainably The motivation for delivering sustainable events should be primarily be about minimising your environmental...

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How to Power Up Your B2B Branding with Thought Leadership

Last updated: 09/15/2019

Editor's Note: This post was updated on May 8, 2019 What is thought leadership? If you ask 10 people this same question, you are bound to get a variety of answers. Some believe...

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5 Key Content Marketing Trends of 2019

Last updated: 09/14/2019

Content marketing isn’t going anywhere. In fact, it’s getting more and more sophisticated as new formats (e.g. voice and smart audio), advanced methodologies (e.g. agile...

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Social Media Marketing Trends That are Critical for You to Understand Now

Last updated: 09/14/2019

Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that...

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What Instagram and Facebook’s Algorithm Changes Might Mean for Marketers

Last updated: 09/14/2019

Recently Instagram announced that it is hiding like counts in six more countries following its initial test in Canada, which created a panic worldwide. This week, Facebook...

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How to Find the Right Instagram Influencers for Your Brand

Last updated: 09/14/2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your...

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5 Ways in Which Content Marketing Conversion Helps You Get More Sales

Last updated: 09/14/2019

Content marketing is like the Swiss army knife of marketing. It fits into a little bit of everything you do in sales and marketing. It would even be fair to say, that done...

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