Latest Articles


How to Fight Ad Fraud in Digital Advertising

Last updated: 05/27/2018

A watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come. Between ad fraud, clickbait journalism, and the proliferatio

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3 Highly Effective Ways to Tell Your Brand’s Story

Last updated: 05/27/2018

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturat

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3 Powerful Tactics for Targeting on the Google Display Network

Last updated: 05/27/2018

We’ve all heard it before. You’re in a strategy planning meeting with your client (or your in-house stakeholders) talking through your digital strategy and further growth oppor

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Law Firm SEO: Are You Doing It Right?

Last updated: 05/27/2018

These days, it’s not enough for you to be just a great lawyer. You have to get your name out there with law firm SEO. The world of marketing isn’t like it used to be. Gone are

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Sharpen your digital marketing skills with an SMX Advanced workshop

Last updated: 05/27/2018

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced work

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KPI Cheat Sheet for 4 Specific Brand Goals

Last updated: 05/27/2018

In the broad strokes, most measurement initiatives proceed in three stages. First, you need to define the goal, then you need to determine the key performance indicators that align

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Redefining Facebook Marketing: It's All About Relationships

Last updated: 05/27/2018

Learn what Facebook's new policy means for Facebook marketers and how you can avoid engagement bait and the risk of your Facebook account getting banned.

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Infographic: 6 social media marketing trends to watch

Last updated: 05/27/2018

When it comes to social media marketing, one thing is certain: Nothing lasts forever. What worked last year for your marketing strategy might not this year. The landscape is consta

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How to not always fret on the negative

Last updated: 05/27/2018

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address Nine good things happen and we focus o

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GDPR? - it's got nothing on the legislation coming to disrupt digital marketing

Last updated: 05/26/2018

I don't mean to undermine the importance of GDPR. Today, pretty much every other message in my inbox is from a service tasking me to approve new terms and conditions. But GDPR will

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