Articles about web marketing


Small Business Guide to Video Marketing - Small Business Trends

Last updated: 05/28/2020

Using video as part of marketing is gaining a lot of traction across businesses of all sizes. The key to their popularity lies in their relative ease to engage with both...

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How Influence and SEO Can Drive Customer Experience

Last updated: 02/19/2020

We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered:...

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4 keys to keeping first-time visitors on your website - PR Daily

Last updated: 02/01/2020

The old saying about first impressions certainly holds true for online marketing. Many of our marketing efforts, from emails to PPC ads to social media posts, are designed to...

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3 Qualities of the Best SEO Information - Search Engine Journal

Last updated: 12/26/2019

In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that...

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How to Optimize the Sales-to-Customer Success Handoff

Last updated: 11/20/2019

Imagine you’re a customer. A salesperson has lavished attention on you and your every need. As a result, you’ve made a purchase. Now, you’re ready to use the new product, and...

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3 Steps to Content Brainstorming Productivity

Last updated: 11/02/2019

I am a huge believer in content. Providing great trendy content is by the most reliable and efficient way to market your site. No wonder many Internet marketing companies are...

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Your guide to digital marketing - What techniques your business should be using

Last updated: 10/31/2019

Digital marketing provides businesses with a way to reach a much broader audience at a fraction of the cost, which can mean improved results all-around. It’s all about taking...

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Your Next Website Redesign: 6 Design Trends to Embrace Now

Last updated: 10/11/2019

Are you planning a website redesign or overhaul in the next year? Your instinct might be to browse competitor websites, take a look at templated themes designed for your...

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The Long Tail Keyword Optimization Guide - How to Profit from Long Tail Keywords

Last updated: 09/22/2019

The following was previously a series of blog posts. We're repurposing the series in a single document here to make the piece easier to link at and reference; additionally our...

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3 Ways to Measure Link Quality - Search Engine Journal

Last updated: 09/21/2019

The following are ideas that I came up with during the course of my two decades in the Internet marketing experience, and nearly 20 years building links and watching trends come...

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