Articles about thought leadership


What Successful Brands Do Differently With Their Content

Last updated: 06/16/2019

Content marketing burst onto the scene a few years ago, and nowadays, it plays a role in nearly all of the major marketing trends. Content is a key part to any marketing...

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Developing Leadership Influence In Your Industry And With Your Team

Last updated: 06/15/2019

Imagine a prominent and respected leader. You might picture the leader of a team -- that is, someone with direct reports -- or perhaps a leader in a particular industry. These...

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Video Marketing in 2019: The Complete and Total Guide

Last updated: 06/13/2019

Video marketing has been big for years, and it’s about to get even bigger. That’s right; video marketing in 2019 is more important than ever. After all, Vidyard’s 2018 Video in...

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A 9-Step Process to Writing More Effective Blog Posts

Last updated: 06/07/2019

Writing a blog post is one of those things that sounds easy until you try it - particularly when you’re an expert in your field. You want to share your knowledge and expertize,...

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Strategy and Execution Are the Same Thing

Last updated: 05/30/2019

In a recent article, Paul Leinwand, Cesare Mainardi, and Art Kleiner presented some survey findings underscoring the well-established fact that few leaders (only 8%, according...

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Decoding Patterns In Consumer Behavior Empowers Leaders

Last updated: 05/28/2019

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder . . . is a...

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AI for storytellers and creators: The good, the bad, and the ugly | Schaefer Marketing Solutions: We Help Businesses {grow}

Last updated: 04/16/2019

I recently attended a SXSW session reviewing the state of the art of using AI for complex storytelling — specifically, movie scripts. I saw an example of a script written for a...

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Should B2B Marketers Gate Their Content? - Marketing Charts

Last updated: 04/16/2019

Some 44% of B2B companies gate content, but why is that the case? While it’s a safe assumption that it’s about acquiring more leads, there are also other benefits, according to...

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The Future of Content Is All About Distribution | Managing Editor

Last updated: 04/13/2019

What’s your big prediction about content marketing in 2019? When I asked John Hall that question, he had a one-word answer: distribution. John is the co-founder of the content...

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7 PR Trends That Should Be on Your Radar in 2019

Last updated: 03/27/2019

It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be improved, what...

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