Articles about social selling


6 Best Practices For B2B Video Selling with Social Media

Last updated: 12/12/2019

Sales have always been the most sought after talent in any industry. Yet it is baffling to see that there is no formal education for sales. Before the onset of the internet age,...

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How to Avoid the Biggest Social Recruiting Mistakes | ZoomInfo Blog

Last updated: 12/08/2019

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a...

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3 Lesson in Simplicity and Social Selling

Last updated: 11/27/2019

I didn’t see it coming. Not from a mile away… Even with 30 years of professional selling and coaching experience, I still get surprised! Most recently about “social” media and...

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Seven Ways To See Your Social Selling ROI

Last updated: 11/26/2019

Everyone is talking about “social selling,” yet a majority of B2B companies haven’t implemented any kind of process yet.  Why is that? Is it because they are being pitched KPIs...

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Experience-Based Tips to Build Your B2B Social Media Strategy

Last updated: 11/10/2019

Social Media has long been used as a platform where brands publish content in order to attract, engage with, and build relationships with consumers. But with customer journeys...

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How to Use Case Studies Effectively in Sales (And Mistakes to Avoid)

Last updated: 11/10/2019

Used right, case studies can boost your deal closing ratio by 70% and your sales by 185% — making them a valuable addition to your sales enablement library. There are hundreds...

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Why We Run Our Business on Social - Digital Leadership Associates

Last updated: 11/09/2019

When I worked in the corporate world I was lucky enough to work for a sales leader who “got” social.  Not in a, “I say I do because I need to politically”, but in actual deeds....

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Why Our Purpose is To Transform All Businesses to Social Media … - Digital Leadership Associates

Last updated: 11/06/2019

Yes that’s right. I was reading an article about Kathryn Parsons in The Sunday Times, she started a tech education company Decoded in 2011, promising to teach everyone and...

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How Brands Can Use Social Media for Lead Generation

Last updated: 11/05/2019

Social is the new storefront. According to research by Marketing Week, about 31 percent of consumers check out a business’s social media page when looking for products to buy,...

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5 BIG Social Selling Ideas for Small Businesses

Last updated: 11/03/2019

If you have been following me for long, you have often heard me say that the main goal of social media should be to build relationships with your customers and prospects!...

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