Articles about promotional merchandise


Marketing: Post-COVID-19: What Role Will Promotional Products Play In Marketing?

Last updated: 07/10/2020

Now that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What...

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New COVID-19 Surge Affects Promo

Last updated: 07/02/2020

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional products industry produces some of its strongest sales. Americans may be done with COVID-19,...

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Five Ways Distributors Can Use Technology to Increase Sales

Last updated: 07/02/2020

Staying on top of the latest technology may seem like a daunting task as a small business owner, but before deriding having to learn a new system or process, distributors should...

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Proof Positive: Productive Things to Do Right Now For Yourself and Your Promo Business

Last updated: 06/28/2020

It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive....

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How To Make Use Of Tech Promotional Products As A Growing Business

Last updated: 06/13/2020

Tech promotional products play a huge role in today’s marketing, because technology is so important now. It’s integrated into almost everyone’s life on a daily, second-to-second...

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Using Promo Products to Create Powerful Brand Experience for Customers

Last updated: 05/27/2020

In today’s commerce world, where products and services are abundant and have become a commodity, experience is what differentiates a company from its competitors. A restaurant...

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What Are Graphic Design Services And Why Does It Matter?

Last updated: 05/10/2020

Investing in graphic design services is well worth the time and money spent. These are individuals educated in their field, both on creativity and the techniques required to...

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7 Promotional Products for Nonprofits and Fundraising Clients

Last updated: 05/08/2020

Today is Giving Tuesday Now, a day dedicated to showing acts of generosity and helping others created in response to COVID-19. With the current COVID-19 pandemic, it’s more...

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How Distributors Are Reaching Customers

Last updated: 04/24/2020

The owner of iPROMOTEu (asi/232119) affiliate Perfection Promo was scrambling because the coronavirus pandemic had forced event, tradeshow and festival cancellations across the...

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You Don't Have to Learn the Hard Way: My Top Five Tips for Success in Sales

Last updated: 03/18/2020

I’ve been in the promotional products industry for 28 years. When I started, I had no formal training and I learned the ins and outs of the industry through trial and error,...

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