Articles about marketing strategy


3 Brands Boosting E-commerce Sales with User-Generated Content 

Last updated: 06/25/2019

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive...

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How 10 of Our Customers Are Going to Make Us a Better Company

Last updated: 06/24/2019

Above all else, WordStream strives toward one goal: to help our customers succeed through online advertising. Whether you’re a small business owner, an in-house digital...

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Looking through the artificial intelligence mirror: insights and automation

Last updated: 06/24/2019

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful...

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The Age of AI and Bots and What It Means for Marketers

Last updated: 06/24/2019

When people hear the buzzwords “Artificial Intelligence” and “bots”, one can’t help but think (and some may even fear) of robots taking over the world in Ultron or Skynet style,...

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How Building an Online Community Can Accelerate Your Marketing Efforts

Last updated: 06/23/2019

In today’s internet age, it’s never been easier to find communities of people who share similar interests, skills, passions and more. From chess players discussing strategy,...

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3 Principles of Influencer Marketing Every Organization Should Follow - Go Fish Digital

Last updated: 06/23/2019

At Go Fish Digital, our team is made up of professionals whose interest in digital marketing goes beyond the nine to five and into the realm of personal passions. For this...

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Why Amazon's Acquisition Of Whole Foods Will Disrupt The Ad Industry

Last updated: 06/23/2019

Most retailers have been feeling the effects of Amazon’s dominance for years, but one industry — consumer packaged goods — has been able to float by largely unaffected by the...

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Five Ways AI Should be Impacting Your Marketing Budget - Broadsuite Media Group

Last updated: 06/23/2019

Five Ways AI Should be Impacting Your Marketing Budget Shelly Kramer / February 7, 2018 Artificial Intelligence (AI) isn’t a bright, shiny toy that’s going to fade away after...

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6 Genius Ways To Use Selfies In Your Marketing

Last updated: 06/22/2019

Unless you have been, oh, I don’t know, living under a rock or something, you have probably heard about the most shared ‘selfie’ of all time: the “best photo ever” taken by...

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How Employee Engagement Can Power Up Your Marketing Strategy | Marketing Insider Group

Last updated: 06/21/2019

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including...

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