Articles about marketing strategy


Digital Marketing Strategies That Shape The Customer Journey

Last updated: 08/20/2019

Since the birth of the internet and social media, digital marketing has become one of the biggest focuses of the marketing industry. Where there were once milk carton ads and...

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The Importance of a Review: How to Shape a User-Generated Marketing Strategy

Last updated: 08/18/2019

How important are customer reviews to shoppers? Very important, as it turns out. In fact, 90 percent of consumers read online reviews before visiting a business, and 88 percent...

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7 Actionable Social Media Tips for Your Web Design and Development Business - Social Media Explorer

Last updated: 08/18/2019

by Jacob Maslow | August 15, 2019 web and website design word or tag cloud Creating and maintaining an active business social media profile is tougher than you may think – at...

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How to Incorporate Customer Journey Mapping into Your Marketing Strategy

Last updated: 08/17/2019

The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment. Therefore, it is...

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How to Build Traffic from Social Media: Actionable FAQ

Last updated: 08/17/2019

, August 14, 2019 Have you been struggling to see any tangible results from your social media strategy? Do you seem to be tweeting into the vacuum? Social media marketing has...

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How to boost landing page conversion rates with video

Last updated: 08/13/2019

How to boost landing page conversion rates with video August 9, 2019 Login to rate this article 5 Hallam Laura James explains how businesses can increase landing page conversion...

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Why Yes, You Do Need a LinkedIn Video Marketing Strategy

Last updated: 08/11/2019

Video is a relatively recent phenomenon on LinkedIn, having only been introduced in August 2017. Suffice to say, though, that video – as well as visual content more generally –...

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How to Drive Better Engagement from Sponsored Blogging

Last updated: 08/10/2019

Influencer marketing has become an important component of firms’ digital marketing strategies. Nearly 75% of marketers today use influencers to spread word of mouth (WOM) about...

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Is Empathy Part of Your Content Marketing Strategy?

Last updated: 08/09/2019

Promises of monetary savingsused towork. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A...

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3 Brands That Are Rethinking the Typical Email Marketing Strategy

Last updated: 08/05/2019

There was once a time when you couldn’t open your inbox without being bombarded with these formulaic brand correspondences. But not today. In the last few years, the companies’...

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