Articles about marketing strategy


22 Companies With Really Catchy Slogans & Brand Taglines

Last updated: 01/24/2019

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be...

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8 Email Marketing Tips to Combat the 8-Second Attention Span

Last updated: 01/23/2019

You might remember the Microsoft report that found the average person’s attention span had dropped to just over eight seconds, down from 12 seconds in 2000. Or maybe you don’t....

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9 Steps to Creating a Successful Content Marketing Strategy - Relevance

Last updated: 01/22/2019

Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the...

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How to use buyer personas in your content marketing strategy

Last updated: 01/21/2019

Buyer personas are a great way to visualize your target market. These personas (also known as marketing personas, audience personas or customer personas) are fictional...

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5 Reasons Storytelling Is A MUST For Marketers

Last updated: 01/21/2019

You may have already heard the importance of storytelling in marketing. But it may all sound a bit “fluffy” to you, especially if you haven’t seen specific examples of...

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8 Vital Skills For Every Digital Marketer

Last updated: 01/21/2019

From waiting for the newspaper every morning to accessing real-time information on the phone, our content consumption patterns have changed forever. We listen to recipes on...

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How To Be Successful in Identifying Your Target Demograhic and Creating Your Social Media Strategy

Last updated: 01/21/2019

The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target demographic. For example, the social...

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Top 10 Benefits of Email Marketing

Last updated: 01/20/2019

A study fromAdobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they...

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The Ultimate Content Marketing Tools List

Last updated: 01/20/2019

You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as...

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Can Macy’s Reinvent Itself and Recapture Lost Brand Loyalty?

Last updated: 01/20/2019

Can Macy’s reinvent itself effectively and in time to recapture lost brand loyalty to this iconic company? Macy’s officials are on a mission to reinvent their loyalty marketing...

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