Articles about marketing strategy


Applying LinkedIn Audience Insights to Your Marketing Strategy

Last updated: 03/20/2019

So, you’ve added an Insight Tag to your company’s homepage and set up Website Demographics to gather professional data about your visitors. Now what? It’s time to take this...

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How To Generate Referrals From Existing Clients

Last updated: 03/20/2019

If your company is new to referral marketing, how do you develop a program from scratch? How do you harness the power of your existing customers and turn them into your most...

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Why Sales Come First (and How to Make More of Them)

Last updated: 03/19/2019

Mark Cuban may be the most famous bootstrapped billionaire in America. According to him, the secret to success is straightforward: sales cures all. It is important to find out...

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5 Essential Video Advertising Tips for Twitter in 2019 | Marketo

Last updated: 03/19/2019

When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast, relevant video content. Video tweets...

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3 Ways to be a Data-Driven Marketer

Last updated: 03/19/2019

Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or down....

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7 Ways to Leverage Video in Your B2B Marketing Strategy

Last updated: 03/18/2019

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social...

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Amp Up Your Event Content Strategy

Last updated: 03/18/2019

Throughout the year, industry leaders and innovators come together at major events and conferences to share insights and learn more about the future of their space. While it’s...

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Interactive Content Basics Every Content Marketer Needs - Heidi Cohen

Last updated: 03/18/2019

Heidi Cohen Interactive Content Basics Every Content Marketer Needs Posted on April 27, 2017 by Heidi Cohen in Content Marketing | 12 Comments The Ultimate Interactive Content...

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Six Video Marketing Trends for 2017 - The Marketing Scope

Last updated: 03/18/2019

Video marketing is an integral addition to any digital marketing campaign. This comes as no surprise, considering that over 100 million people view online videos each day. As...

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How Does Content Marketing Work? The Beginner's Guide

Last updated: 03/18/2019

Content marketing is an essential part of digital marketing, but few understand what it truly means. There’s plenty of information out there, but it’s often higher level and...

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