Articles about digital marketing


How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

Last updated: 03/19/2019

After all, there were over 2,000 millennial women sharing photos of themselves in the mask and posting review videos. No, it’s not some new fad. Well, it might be, but it...

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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Last updated: 03/18/2019

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we're kicking off something...

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A WordPress safety plan for SEOs and developers - Search Engine Land

Last updated: 03/18/2019

WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO...

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What Is Demographic Segmentation, & How Do You Do It?

Last updated: 03/18/2019

Before you dive into this blog post, I want you to watch this video. Now, if you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s...

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How Data Helps Influence Reluctant Buyers

Last updated: 03/18/2019

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help...

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4 Strategies to Get More Clients for Your Marketing Agency Business

Last updated: 03/17/2019

To tell other brands' stories, you need to get good at telling your own. When businesses hire an advertising agency or marketing firm, they do it because they want results. The...

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How to Promote Your Small Business Online

Last updated: 03/17/2019

The days of business cards and advertisements in the local newspaper are over. Nowadays, the internet is the only place you should promote your small business. And luckily for...

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Launching a website is just the starting point in digital marketing - The Authentic Storytelling Project

Last updated: 03/17/2019

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management...

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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Last updated: 03/16/2019

Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled,...

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Demandbase Secures $65 Million to Advance ABM

Last updated: 03/14/2019

Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's...

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