Articles about customer relationship management


How to Generate Leads with Your Digital Marketing

Last updated: 06/25/2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation...

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Sales Process 101: How to Develop Sales Stages

Last updated: 06/24/2019

A sales team without a defined process for selling is like a herd of cats released in an IKEA — chaotic. Everyone takes off in their own direction, aimless and hoping for the...

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Sales Pipeline Management: What Is It And Why Do You Need It?

Last updated: 06/24/2019

There’s no business without sales. Selling involves a sequence of repeatable steps — from identifying prospects to closing the deal — also known as the sales process. To sell...

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6 Sales Enablement Problems that Are Costing you Leads

Last updated: 06/23/2019

Regardless of the field you’re in, your sales team is the bread & butter that keeps your engine running. They work hard each and every day to ensure that your organization has a...

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​Voice and the next generation of CRM adoption | ZDNet

Last updated: 06/22/2019

When it comes to the enterprise software space, CRM is large and in charge. According to Gartner, worldwide CRM software revenue last year closed in on the $40 billion mark...

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Defining Social CRM for B2B Sales

Last updated: 06/21/2019

When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely....

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Is Your Marketing Data Missing Your Most Powerful Data Set? | Marketo

Last updated: 06/20/2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your...

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How Much Does a Salesforce Implementation Cost?

Last updated: 06/20/2019

Interacting with your customers requires more than a personalized, human touch. If you want to truly make an impact and do it at an enterprise scale, excel sheets and paper...

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Keeping Up with the Evolving B2B Buyer

Last updated: 06/20/2019

The SaaS explosion has affected organizations in multitudes of ways — from how software is purchased and implemented, to how it’s managed. Long gone are legacy systems in favor...

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What Every Nonprofit Needs to Know About Threats to SaaS Data

Last updated: 06/19/2019

As more nonprofits move their organizations to the cloud by using G Suite, Office 365, and Salesforce, they’re finding expected benefits, and some unexpected threats to data...

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