Articles about customer relationship management


Marketing Automation Software Reviews | Articles | Digital

Last updated: 01/22/2019

Marketing Automation Software includes programs and technologies that allow marketing departments to more effectively complete and streamline tasks like email, phone, and social...

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Tips for Developing Your Customer Relationship Management Strategy

Last updated: 01/20/2019

There is one simple truth behind any technology implementation: The technology is only as good as the strategy behind it. Knowing why and how you’re going to be using a CRM...

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 1) | Sramana Mitra

Last updated: 01/18/2019

SAP plans to step-up business integration a notch further with an extension to SAP Jam that aims to deliver personalized information to enhance organizational productivity. Join...

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Data-geddon should herald a new era of creativity?

Last updated: 01/16/2019

With all the recent news about data and its role in advertising, you would have to have your head firmly planted in the sand to not recognise that there is a massive shift...

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Data Science – The New Monetization Model for Analytics Industry

Last updated: 01/16/2019

“Data Scientist is the sexiest job of the 21st century” – Harvard Business Review “Expect a shortage of over 100,000 data scientists by 2020” – Gartner Unarguably, in today’s...

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Reimagining Nonprofit CRM Towards Building a Movement - Salesforce.org

Last updated: 01/15/2019

Being an effective connected nonprofit means building a movement around your cause. The nonprofits that are doing this well understand that this requires a level of seamless...

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Front Row Access to the Salesforce World Tour in NYC

Last updated: 01/15/2019

We've got a seat in the front row. And your name is on it! That's right, the whirlwind Salesforce World Tour New York is coming! Experience all the fun, innovation, and giving...

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Enterprise hits and misses - AI hits the medical industry, Starbucks hits the brakes, Musk embraces humans

Last updated: 01/14/2019

Lead story – AI in practice –  honing in on medical apps and AI ethics – stories by Kurt Marko and Stuart Lauchlan myPOV: Futuristic AI is fine for chewing the next gen cud and...

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How AI is redefining personalisation & the job of the email marketer

Last updated: 01/14/2019

Personalisation is a word that marketers use every day with no great degree of thought. Some may conflate segmentation or product recommendations with personalisation. For...

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How to Make the Most of Your First-Party Data

Last updated: 01/13/2019

There’s no question that leading marketers are driven by data. However, while Salesforce’s “State of Marketing” report says that the highest-performing marketers use DMPs as...

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