Articles about customer relationship management


9 Ways to Improve Customer Retention and Loyalty

Last updated: 08/18/2019

By now, you probably already know that the key to business and revenue growth isn't just bringing in new customers. It's about retaining the customers you have, too. Bain &...

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A Strong Prospecting Strategy Starts with a Customer Focus

Last updated: 08/01/2019

As a sales leader, you already know that customers’ buying behaviors and preferences have changed, and this shift means that sales organizations must re-evaluate the way that...

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Why Salesforce’s Partnership With Alibaba Makes Sense

Last updated: 07/29/2019

Cloud-based software company Salesforce.com is teaming up with Chinese tech giant Alibaba Group Holding in a bid to sell more products in the world’s second-largest economy. The...

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Why sales content needs to be integrated to your CRM

Last updated: 07/09/2019

Getting the right content to salespeople at the right time to serve potential customers has been a struggle for a long time. In the old days, when a company might produce only...

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There is no “I” in Brand Purpose but there is a “Team:

Last updated: 07/07/2019

Throughout the year – in hosting dinners and talking with hundreds of CMOs – I like to check the pulse of the marketing world and watch the emerging trends that will continue to...

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How AI Is Changing Sales

Last updated: 07/03/2019

Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no...

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IT Consulting Leads: Finding New Business for Your Tech Consulting Firm

Last updated: 07/01/2019

We’ve all been there before, we’re stuck in front of our monitors, and we’ve found that we’ve run out of leads. The feeling can happen in any industry and looking for new IT...

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Freemium 2 Premium: Lessons on How to Upsell Your B2B SaaS Product

Last updated: 06/30/2019

Freemium 2 Premium: Lessons on How to Upsell Your B2B SaaS Product Facebook Google+ LinkedIn Flipboard 0 0 SHARES You’re hovering over the ‘Enter’ button after filling out your...

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What does the CRM of the future look like? - TechHQ

Last updated: 06/29/2019

The reason companies invest in customer relationship management (CRM) tools is to help their sales teams better manage their prospective and existing customers. However, in...

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3 Coaching Tips to Help Reps Overcome Sales Objections | Allego

Last updated: 06/27/2019

If you were a movie producer, would you ever say ... In Part 1 of this article, we saw how new ... If you were a movie producer, would you ever say this to your...

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