Articles about customer relationship management


Debunking Four Myths Surrounding Sales Enablement

Last updated: 12/10/2019

It’s common knowledge that implementing sales enablement technology allows businesses to increase revenue, improve sales and marketing alignment, establish shorter sales cycles,...

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4 Best Membership Marketing Strategies That Will Boost Conversions

Last updated: 12/09/2019

A membership site rests on two main pillars – content and the site’s members. Once your content is up, you have to work constantly to make sure that you have new members coming...

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Customer Marketing: The Secret to Sustainable B2B Growth

Last updated: 12/06/2019

You have product/market fit and you’ve launched your first product. Now you need customers. This is step one in growing your business. You hire sales reps, invest in new...

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How to Boost Adoption Rate of New Technology | Bigtincan

Last updated: 12/03/2019

When it comes toadopting new technology in business, organizations face some major challenges from employee resistance to training and tracking success. These challenges are so...

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Business Networking Trends Worthy of Your Serious Attention in 2020

Last updated: 12/03/2019

There’s no arguing that networking is still one of the most important parts of growing your business. Choosing your best methods for networking, however, has become a somewhat...

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Smart Targeting: The Better Way to Reach Audiences & Customers

Last updated: 12/02/2019

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, "Welcome back, Kayla" --...

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How to Agree on Labels and Definitions of Customer Acquisition

Last updated: 11/09/2019

After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions...

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Digital Transformation is Here. Are You Ready? – Inside the Salesforce Ecosystem – Medium

Last updated: 11/01/2019

As technology continues to impact the way we conduct business, market leaders have begun to shift processes and systems to make a complete digital transformation. This...

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5 Essential Things All Marketers Should Know about Sales

Last updated: 10/25/2019

The relationship between sales and marketing is often marked by friction and misalignment. It’s something you see across companies and industries time and time again: the sales...

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Why Are Marketers Afraid of Data?

Last updated: 10/24/2019

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers....

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