Articles about customer relationship management

Debunking Four Myths Surrounding Sales Enablement

Last updated: 12/10/2019

It’s common knowledge that implementing sales enablement technology allows businesses to increase revenue, improve sales and marketing alignment, establish shorter sales cycles,...

Read full article

4 Best Membership Marketing Strategies That Will Boost Conversions

Last updated: 12/09/2019

A membership site rests on two main pillars – content and the site’s members. Once your content is up, you have to work constantly to make sure that you have new members coming...

Read full article

Customer Marketing: The Secret to Sustainable B2B Growth

Last updated: 12/06/2019

You have product/market fit and you’ve launched your first product. Now you need customers. This is step one in growing your business. You hire sales reps, invest in new...

Read full article

How to Boost Adoption Rate of New Technology | Bigtincan

Last updated: 12/03/2019

When it comes toadopting new technology in business, organizations face some major challenges from employee resistance to training and tracking success. These challenges are so...

Read full article

Business Networking Trends Worthy of Your Serious Attention in 2020

Last updated: 12/03/2019

There’s no arguing that networking is still one of the most important parts of growing your business. Choosing your best methods for networking, however, has become a somewhat...

Read full article

Smart Targeting: The Better Way to Reach Audiences & Customers

Last updated: 12/02/2019

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, "Welcome back, Kayla" --...

Read full article

How to Agree on Labels and Definitions of Customer Acquisition

Last updated: 11/09/2019

After Marketing and Sales come to an agreement on what makes a sales qualified lead (stage 1 of lead management), it is now time to seek agreement on the labels and definitions...

Read full article

Digital Transformation is Here. Are You Ready? – Inside the Salesforce Ecosystem – Medium

Last updated: 11/01/2019

As technology continues to impact the way we conduct business, market leaders have begun to shift processes and systems to make a complete digital transformation. This...

Read full article

5 Essential Things All Marketers Should Know about Sales

Last updated: 10/25/2019

The relationship between sales and marketing is often marked by friction and misalignment. It’s something you see across companies and industries time and time again: the sales...

Read full article

Why Are Marketers Afraid of Data?

Last updated: 10/24/2019

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers....

Read full article