Articles about content marketing


How Press Mentions Give Your Content Marketing a Valuable Boost

Last updated: 06/26/2019

I'll let you in on a secret: Press mentions might be the cherry on top of your content marketing strategy. In its most basic form, a press mention is exactly what it sounds...

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How Large Media Companies Create Content | Website Designs Content

Last updated: 06/25/2019

Have you noticed that newspapers, magazines, and large media companies often produce well researched and unique content on a regular basis? And while content marketers are able...

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The Mixology of Content Marketing [Infographic]

Last updated: 06/25/2019

Marketers understand that content is an effective way of reaching out to their audience. The trick lies in creating engaging content and profiling your audience. What persona do...

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Content Marketing Isn’t Dead, But Your Strategies Might Be

Last updated: 06/25/2019

During the last few years, it’s become popular to say content marketing is either dying or dead. This usually stems from a case study showing content marketing is suddenly...

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7 Steps to a Cohesive Brand Content Strategy

Last updated: 06/24/2019

Stan Meytin, an Entrepreneurs' Organization (EO) member in New York, is founder and CEO of True Film Production, a video production company that connects people to brands...

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5 Steps to a Super-Focused, Super-Successful Content Experience

Last updated: 06/24/2019

Few marketers would admit to valuing quantity over quality—or volume over effectiveness—when it comes to content. And yet for many, their actual output tells a different...

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Content Marketing in Sports & Showbiz: It Isn't All Fun & Games

Last updated: 06/24/2019

Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch...

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A Marketer’s Guide to Avoiding Unintended Brand Trust Fractures

Last updated: 06/23/2019

Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust...

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Direct and Indirect Sales | Website Designs Content Marketing

Last updated: 06/23/2019

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more...

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3 ways for marketers to get more from their content

Last updated: 06/23/2019

Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time and energy to adopt something different. Google once had to...

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