Latest Articles


Why Your Business Needs Social Media Marketing: Part 1

Last updated: 07/01/2020

Why Your Business Needs Social Media Marketing: Part 1 Part 1 of a 2 Part Series. View Part 2 Your company finally has its website, Facebook , and even a Twitter account set up....

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How to Develop a Visual Content Strategy for Instagram

Last updated: 07/01/2020

It’s no secret that Instagram is one of the most popular social networks around, at over 1 billion users. What’s more, Instagram is perfect for marketing and businesses because...

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8 Ways to Amplify Content to Reach Your Target Market

Last updated: 07/01/2020

Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital...

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Is Your Content Marketing Working for You? If not, Follow These 5 Steps to Make it Work.

Last updated: 06/30/2020

How to Make your Content Marketing Work in 4 Steps By Dawn Bowman Share on:  Did you know that more than 75% of marketers use content marketing to generate leads and grow their...

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How to Use Topic Clusters to Drive SEO Performance

Last updated: 06/30/2020

Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it. It’s no longer enough to do keyword research...

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There Isn't Enough Privacy On Social Media And That Is A Real Problem

Last updated: 06/30/2020

According to a new study from Viasat Savings, nearly 50% of those surveyed keep their social media accounts in private mode, while the remaining half chose to be public and...

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Why Retailers Can’t Afford to Ignore Customer Feedback

Last updated: 06/30/2020

As more retailers re-open and competition increases for tighter purse strings amidst COVID-19,brands need to pay close attention to what customers have to say. While a minority...

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13 Proven Ways to Increase the Productivity of Your Sales Team

Last updated: 06/30/2020

An annual study conducted by The Bridge Group in 2017 asked respondents to identify their top challenges in managing sales reps. The responses revealed that improving sales...

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Last updated: 06/29/2020

Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event...

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Change Your Marketing to Match Market Changes

Last updated: 06/29/2020

It’s no secret that consumer behaviors have changed dramatically over the past 3 months. But, as a marketer or business owner you need to figure out how these behaviors have...

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