Latest Articles


Top Tips for Managing a Social Marketing Strategy

Last updated: 02/25/2020

Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. However, with...

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How to Make Your Business More Eco-Friendly With Green Marketing

Last updated: 02/25/2020

As a business owner, it’s your responsibility to make decisions that benefit the planet and reduce harm to the environment. Air and ocean pollution, global warming, and food...

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What is a Customer Success Portal?

Last updated: 02/24/2020

Have you noticed how communication is evolving? Most people will search for an answer or for advice on search engines before even engaging in human communication. Think about...

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The Impact of Modern Learning on Sales Teams

Last updated: 02/24/2020

Your business is changing constantly. You need to be able to adapt with it to ensure sales effectiveness. Never underestimate the power of effective sales training. Training a...

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How To Effectively Close a Complex B2B Deal

Last updated: 02/24/2020

I wrote a book on how to close complex B2B sales titled The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. The book provides a deep dive into the ten...

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How Sales Teams Can Thrive in a Digital World

Last updated: 02/24/2020

The impact of the digital revolution on sales organizations is not as simple as digital replacing salespeople. While digital is taking over tasks such as information-sharing and...

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The 6 Most Effective Marketing Channels for Promotional Products Pros — commonsku Blog

Last updated: 02/24/2020

Resources for the Promotional Products Industry The 6 Most Effective Marketing Channels for Promotional Products Pros We kicked off a new marketing series and the overall theme...

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The 4 Mistakes You are Making with Social Marketing

Last updated: 02/23/2020

Back in 2009 we put our first client on Facebook. We were handling the online advertising for a home inspection company and heard about Facebook Business Pages and put him up,...

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Our Top Five B2B Marketing Stories of 2020 - Chief Marketer

Last updated: 02/23/2020

Attention, B2B marketers. By now you’ve hopefully settled into the new year—and the new decade. Phew. So, let’s take a step back and look at the most popular B2B marketing...

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How to kickoff your social commerce strategy in 2020

Last updated: 02/23/2020

We spend a lot of our time on social media showing off what we just bought or asking friends for recommendations. So, if you’re in B2C commerce, why not sell directly on these...

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