Latest Articles


Five steps to conducting a brand audit

Last updated: 06/21/2020

Here, the team at Focal Points reveals five steps to conducting a brand audit: There is a multitude of benefits to doing a brand audit. For one, it allows you to see how your...

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7 steps to a successful social media video marketing strategy

Last updated: 06/21/2020

7 steps to a successful social media video marketing strategy Share by email Between 2013 and 2018, the amount of time that people spent watching videos online increased at an...

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How to Make a Marketing Video for Your Business in a COVID-19 World

Last updated: 06/21/2020

You still need to be in front of your prospects and customers during the coronavirus crisis. We’ve discussed some corporate communication strategies for how brands are...

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4 key factors influencing B2B buying behaviour

Last updated: 06/20/2020

In any high-value complex B2B sales environment involving new projects with multiple stakeholders, the buying behaviours and motivations that drive your customer’s...

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Top Tips to Improve Your Website SEO

Last updated: 06/20/2020

Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase...

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How to Use Intent Data for Content Marketing

Last updated: 06/20/2020

How to Use Intent Data for Content Marketing CHANNEL: Digital Marketing PHOTO: NICO BHLR Content marketing can be complex. It involves many moving parts, distinct processes and...

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3 Ways to Get More Eyeballs on Your Content

Last updated: 06/20/2020

Business 2 Community It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO , building brand awareness, or establishing a...

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What is the Ultimate Way to Measure the ROI of Your Content Marketing Efforts?

Last updated: 06/20/2020

Blogging is definitely gaining popularity. In fact, in 2020, the number of bloggers in the US is set to cross 31 million this year.  While blogs are important for businesses to...

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Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

Last updated: 06/19/2020

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of...

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MultiBrief: How split testing can give a big boost to your digital marketing strategy

Last updated: 06/19/2020

As a digital/social media marketer helping your brand emerge from the COVID-19 pandemic, you know that taking stock of where your ad planning stands is critical. A new report...

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