Latest Articles


5 Research-Backed Tips To Boost Your Video Marketing – Digital Branding Institute

Last updated: 03/19/2020

The numbers are in and they tell a similar story. Video marketing is an absolute must for the modern marketer. Here are some research-driven tips to help you get the absolute...

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8 Conversational Writing Tips That Will Boost Engagement

Last updated: 03/19/2020

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two...

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How to Set Up Your Marketing Team for Remote Work

Last updated: 03/19/2020

Over the last decade, there has been a large increase in the number of companies using remote work as a part-time or full-time option for their employees. Many companies today...

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How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

Last updated: 03/18/2020

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past....

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Do You Have a Social Media Crisis Plan?

Last updated: 03/18/2020

Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your...

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How to Do Corporate Branding Right

Last updated: 03/18/2020

What comes to your mind when you see this? If you’re like me, it’s funny memes. Twitter chats. Short, succinct messages. Rants from celebrities in three sentences or less. Or...

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5 Affordable Ways to Use Video on LinkedIn - business.com

Last updated: 03/18/2020

Once upon a time, LinkedIn users could only embed video content from other sources, such as YouTube. But in 2017, LinkedIn made it possible to upload native videos through its...

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You Don't Have to Learn the Hard Way: My Top Five Tips for Success in Sales

Last updated: 03/18/2020

I’ve been in the promotional products industry for 28 years. When I started, I had no formal training and I learned the ins and outs of the industry through trial and error,...

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Social Selling Tactics That Drive Away Business

Last updated: 03/17/2020

You’ve probably received marketing emails from people claiming that their social selling tactics can help you double or even quadruple your sales overnight. Have you ever...

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How to Create A Cultural Transformation for Your Inside Sales Team

Last updated: 03/17/2020

Do you want to learn how to begin a cultural transformation within your sales team so you’ll become a more dynamic organization? In this episode of Sales Secrets, I talk to...

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