Latest Articles


4 Social Media Disasters to Avoid

Last updated: 01/19/2019

Social media is an important marketing tool for small-business owners, helping them connect with customers and build their brand with ease. But that very ease of use can also...

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How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Last updated: 01/19/2019

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Social media and influencer marketing can help optimize results of your new business,...

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3 ways to keep generating great content

Last updated: 01/19/2019

The content marketing gold rush is still on, but many companies are finding it hard to ensure a steady flow of content. That’s why the web is littered with abandoned blogs,...

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New Google pilot tests Shopping ads on the Display Network

Last updated: 01/19/2019

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The...

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How Content Performance Informs Your Marketing Strategy - Marketing Interactions

Last updated: 01/18/2019

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to...

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3 Interactive Content ideas to Get More Subscribers

Last updated: 01/18/2019

If you’re on a journey to gain more subscribers, have you considered implementing interactive content ideas to get the results you’re looking for? Interactive content is any...

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The 7 Levels of Social Media Mastery | Social Media Expert | Inside Sales

Last updated: 01/18/2019

Krogue outlines seven steps you can take to create a solid social media core to build on, including defining your purpose, forming a plan, and completing your profile. He also...

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Improving Sales Skills Through Improv

Last updated: 01/18/2019

No matter how many Glengarry Glen Ross references are made in jest, there’s little about B2B sales that is humorous or dramatic. There’s also very little about professional...

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B2B Purchase Decision-Makers Say The Brand Matters - Marketing Charts

Last updated: 01/18/2019

B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor?...

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5 Cringeworthy Sales Mistakes (and How to Avoid Them)

Last updated: 01/18/2019

It’s every salesperson’s worst nightmare: you worked for days, weeks or even months to secure a meeting with a key prospect, only to ruin your shot by saying the wrong thing at...

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